A desi sportswear brand is running to catch up with Nike, Adidas and Puma

Write By: admin Published In: Vestibulum massa Created Date: 2013-03-11 Hits: 558 Comment: 0

NEW DELHI: What is common between Mary Kom, Sardar Singh, Vijender Singh, Sushil Kumar, the Indian hockey team, Mohun Bagan and East Bengal? 

All of them use a brand, Shiv-Naresh, that has been expanding quietly in the Indian sportswear market. 

Based in West Delhi’s Karampura, the company's showroom and office do not come anywhere close to its illustrious competitors like Nike, Adidas and Puma. Yet it has managed to carve out a special place for itself in the market. 

 

Read more at:
 

NEW DELHI: What is common between Mary Kom, Sardar Singh, Vijender Singh, Sushil Kumar, the Indian hockey team, Mohun Bagan and East Bengal? 

All of them use a brand, Shiv-Naresh, that has been expanding quietly in the Indian sportswear market. 

Based in West Delhi’s Karampura, the company's showroom and office do not come anywhere close to its illustrious competitors like Nike, Adidas and Puma. Yet it has managed to carve out a special place for itself in the market. 

 
Read more at:
 
“We have always believed in providing our sportspersons with the best-quality apparel. I have myself been a sportsperson. I started this company with my wife Kusum in 1980 and, at present, we employ around 600 people,” RK Singh says with a sense of satisfaction. 

The firm is named after his two sons—Shiv and Naresh. The elder, Shiv, looks after marketing and sales, while Naresh is in charge of production. He set up a small factory-cum-shop in 1987 and till 1991, operations were carri .. 
 
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